Marketing for managers

Overview
Introduction to elementary marketing concepts for those new to the world of marketing within their organisation.

Learning objectives
◦Understand basic marketing concepts
Who is it for?
Managers who have new marketing responsibilities

Course content
◦Simple definition of marketing and its relevance to managers
◦The idea of the Marketing Mix (product, price, place and promotion, and 7P model for services) and its relevance
◦Nature and role of market segmentation
◦Simple organisational SWOT analysis in the marketing context
◦Outline of market planning and its purpose
◦Sales promotion and advertising methods
◦Public and customer relations activities