360 degree view of social marketing
Social marketing gives policy makers and practitioners a powerful tool to help generate positive social change in health, regeneration, environment and wider communities. Come and find out how you can apply social marketing in your current role to sustainably transform attitudes and behaviour within your target client group.
Anyone curious about how social marketing can be used to improve the impact of projects that have a remit to combat social and health inequalities and work towards positive social change. This includes professionals working in crime, community cohesion, economic development, enterprise, fire and rescue, health, regeneration, road safety, social services…
For full details, please visit www.uea.ac.uk/professionaldevelopment/bus
TBC - Please register your interest at www.uea.ac.uk/professionaldevelopment/interest
Course aims The purpose of this course is to: • Introduce the theories, principles and techniques of social marketing • To understand what social marketing is and isn’t in the context of your work • Overview of social marketing tools and how they can be applied to achieve behavioural goals in target client groups • Practise applying the tools in workshop style environments • Share experiences and learning with like-minded professionals Course outcomes At the end of this course participants will be able to: • Understand the principles of social marketing • Develop practical skills in social marketing • Identify the key components of social marketing within projects • Use social marketing principles and tools within contexts of their work • Facilitate awareness of the benefits of social marketing amongst colleagues back in the workplace
